Raffaella Rinaldi ~ digital specialist

Raffaella Rinaldi

Digital specialist

Expert in online presence, I collaborate with different entities including companies, professionals and organizations to optimize their web visibility. Today, I mainly focus on multi-technology website development and communication for vertical sectors. Furthermore, I am pursuing training in AI automations. In the past, I gained experience managing copy, translations, SEO, prospecting and DEM and ADS campaigns, acquiring a solid knowledge of the strategic and operational needs of digital marketing.

Work Experience

Freelancing

Adro
Website specialist
2004 - present

I help local (and non-local) entities enhance their online presence, focusing on website creation and textual content production for client and/or third-party spaces. I collaborate with other professionals to manage and optimize SEO strategies, digital campaigns and social channels. I also provide training to enable clients and individuals to independently manage their digital initiatives.

SAIT s.r.l.

Erbusco
Digital marketer
2022 - 2023

I planned and managed end-to-end B2B marketing campaigns, including lead research, cold e-mail outreach, CRM management, newsletters, social media ads, content creation and event support. Ensured measurable results, optimized processes and contributed to business growth by connecting with key decision-makers and strengthening the company’s online presence.

  • +680% LinkedIn followers growth
  • 30% average open rate per campaign
  • connected with 700+ decision-makers

Aidar

Corte Franca
Digital marketer
2008 - 2015

As a volunteer, I supported the local animal association by managing their communication strategy and website, from the technical side to publishing adoption announcements. My contribution improved visibility and led to tangible results in adoptions and other association activities, while providing me with crucial experience in the non-profit sector.

EXE Engineering

Adro
Office clerk
2007 - 2018

I collaborated in the family-owned business as an office assistant, providing consistent support in essential administrative activities. This included digital tasks (PC use, data entry and email management with the Office suite) and operational duties (paper filing, reception, procurement, tidying/reorganization and various errands).

Education

Course in B2B Digital Marketing

Dekker (via Udemy)
2025 - present
Actively undertaking the Dekker’s Ultimate Digital Marketing course to gain proficiency in communication methods for lead generation.

Course in N8N Automations

DFA Course Academy
2025 - present
Presently training with the official n8n course to learn the basics of creating automations and managing digital workflows.

Course in Digital Marketing

Robin & Jesper (via Udemy)
2025 - present
Now following The Complete Digital Marketing Guide to deepen and update my knowledge on web marketing tactics.

Bootcamp in Web Development

The App Brewery (via Udemy)
2021 - 2022
Finished The Complete Full-Stack Web Development Bootcamp, gaining a comprehensive knowledge as a full-stack web developer.

Degree in Foreign Languages

Università Cattolica del Sacro Cuore, Brescia
2004 - 2012
Specialized in Linguistic Sciences for Communication and Business, focusing on English and French, with a thesis centered on CMS.

Diploma in Accounting

ITC Giacomo Antonietti, Iseo
1998 - 2003
Joined the Mercurio Program (Accounting and Programming), acquiring the fundamentals of computer science and software technologies.

Professional Skills

Per-project

Web Development & Integration

Advanced, 5 years
I develop sites with SSGs and Git/flat-file CMS. I assist with the selection and configuration of low/no-code platforms, WordPress and open-source alternatives.

Content Management & Curation

Advanced, 7 years
I formulate editorial strategies in Italian/English, from keyword analysis to drafting textual content such as blog articles, guides, subtitles, pages and documentation.

AI Automations

Beginner, 2 years
I automate data collection, content production and other repetitive tasks by integrating APIs and external services, via targeted Artificial Intelligence use.

Per-hour

Vertical Consulting

Advanced, 1 year
I offer my expertise and specific training in several targeted niches, such as narrative entertainment, green sustainability and social impact.

Support & Training

Advanced, 13 years
I provide focused training sessions to clients on completed projects, as well as private lessons on my areas of expertise to students, individuals and businesses.

Tracking & Maintenance

Advanced, 8 years
I support and assist clients over time with periodic subscription-based assistance plans to ensure project continuity, efficiency and security.

Testimonials

Portfolio

Let’s work together

Raffaella Rinaldi ~ digital specialist

Book a free call with no obligation today to tell me about your project, the challenges you are facing and the goals you want to achieve. Once we have verified the possibility of collaboration, we will jointly evaluate the most suitable solution with professionalism, transparency and a focus on the result. Pricing starts from €500 per project or €30 per hour. I operate remotely throughout Italy and worldwide.

I can help with the following:

  • Developing and maintaining websites
  • Producing textual content in Italian/English
  • Automating repetitive tasks and workflows via AI
  • Defining communication strategies for specific niches
  • Training clients and students to manage their projects

If you prefer, you can also email me at hello@raffaellarinaldi.com or send a message on Whatsapp (no calls).